Sous Forme wordmark on a terracotta envelope
Case studies / 02

Sous Forme
Architecture

Scope
Naming
Brand Identity Design
Catalogue Design
Location
Zürich, Switzerland
Sector
Architecture
Awards
Best of Behance
Published
Abduzeedo
View on Behance

Sous Forme is a Zürich-based architecture studio founded by Elena and Marc Velden.

01 / Challenge

They hold. They shelter.

Their work carries human logic — not as an afterthought, but as the founding principle. Their buildings do not perform. They hold. They shelter. They outlast the moment in which they were built.

The studio needed a name and an identity as restrained and enduring as the architecture itself — one that ages with the people inside it.

02 / The mark

An identity without ornament.

We named the studio and built an identity without ornament. A geometric logomark of four interlocking squares expresses structure, shelter and endurance.

  • Naming
  • Brand identity design
03 / The palette

An earthy palette.

An earthy palette — charcoal black, dusty terracotta, warm greige and cream — is set in ABC Visby CF, and carries the system from signage and stationery to the studio’s catalogue.

  • Catalogue design
  • Signage
  • Stationery
Project images

Download the Sous Forme project images.

13 images · ZIP · 3.9 MB. For press and portfolio use — please credit KWIBA®.

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