P&M
Architecture
- Scope
- Naming
- Brand Identity Design
- Collateral Design
- Location
- New York, USA
- Sector
- Residential Architecture
- Awards
- Best of Behance
- Published
- Abduzeedo
- View on Behance
P&M® is a New York-based private residential practice founded by architects Phillip Hung and Max Schauthers. The firm designs bold, premium apartments — spaces that hold weight, carry identity, and outlast the moment they were built.
The apartment matters most.
Residential architecture is often treated as a finishing act. Hung and Schauthers built P&M® on the opposite premise: that the apartment is the most consequential space in a person’s life.
The practice needed a name and an identity with the same architectural ambition.
Weight and proportion.
We built a high-contrast identity around a sculpted serif wordmark and a standalone ampersand monogram — a mark with proportion and weight, like the rooms P&M® designs.
What we did- Naming
- Brand identity design
Residential design at the pinnacle.
Black and bone white lead, warmed by kraft and sage, with Aileron as the working typeface.
The system carries from stationery and packaging to apparel, print and digital — residential design at the pinnacle.
What we did- Collateral design
- Stationery and packaging
- Apparel
- Digital
Download the P&M project images.
15 images · ZIP · 8.4 MB. For press and portfolio use — please credit KWIBA®.
Download project images