Hauke stationery system laid out in sage, stone and black
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Hauke

Scope
Naming
Brand Identity
Typography System
Brand Positioning
Location
Mikołów, Poland
Sector
Architecture
Awards
Behance — Branding gallery
Behance — InDesign gallery
View on Behance

Hauke is a premium architecture firm from Mikołów, Poland, built on the belief that architecture should be bold in form, simple in essence, and deeply human in spirit.

01 / Challenge

Breaking the convention.

Most architecture identities fall into the same trap — square, rigid, and corporate.

Hauke needed something that broke that convention without losing the weight and timelessness a premium practice demands.

02 / The mark

A round house, seen from above.

We drew inspiration from the top view of a round house — a symbol of openness and humanity — combined with bold vertical lines that speak to architectural perspective.

The result is an icon that is abstract yet meaningful, approachable yet strong. An identity as considered as the spaces Hauke builds.

  • Naming
  • Brand identity
  • Typography system
  • Brand positioning
Project images

Download the Hauke project images.

18 images · ZIP · 6.5 MB. For press and portfolio use — please credit KWIBA®.

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