Asoma wordmark on an olive box with a bone-white sleeve
Case studies / 01

Asoma
Architecture

Scope
Naming
Brand Identity Design
Collateral Design
Location
Berlin, Germany
Sector
Architecture
View on Behance

Asoma is an architecture practice that approaches each project as a collaboration — clients, architects, engineers and craftspeople at the same table from the first sketch.

01 / Challenge

Craft, clarity and care.

The practice needed a name and identity that captured that spirit: bringing architecture together through craft, clarity and care.

02 / The mark

Where every building starts.

ASOMA starts where every building starts: with a point. A column position, a survey mark, a decision to place something with intent.

We made that mark the heart of the identity — a solid dot that replaces the “o” and turns a name into a drawing.

  • Naming
  • Brand identity design
03 / The palette

Earthy, calm and grounded.

A palette of deep olive and bone white is earthy, calm and grounded.

The lowercase wordmark sits low and large, like a plan anchored to its sheet — one small point organising an entire brand, from a business card to a billboard.

  • Collateral design
  • Business cards
  • Billboard
Project images

Download the Asoma project images.

17 images · ZIP · 7.1 MB. For press and portfolio use — please credit KWIBA®.

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